For T-Mobile we came up with the concept of two activations to prove the power and reliability of their 4G network.

The first was a special FIFA tournament between celebrities and professional FIFA gamers. But then streaming via 4G! And to prove that the 4G network is really reliable in every spot of the country we made a game studio in 2  mobile coaches. These buses drove around while picking up different players. And while they were playing we were driving through the countryside of the Netherlands. Everything could be followed live via game platform Twitch.

We did the second activation in collaboration with Radio 538. To demonstrate the power and reliability of the 4G network, we thought it would be a good idea to do a live radio broadcast from a moving bus. That seems easier than it is because it was never done. In collaboration with Dance Department and DJ duo Sunnery James & Ryan Marciano.