From Junior creative to Creative Partner.

I have been working at ETCETERA for 3 different periods. A large part of my creative DNA is determined there. I worked together with people such as Hans van Walbeek, Ben Imhoff, Antoine Houtsma and a huge group of other fun and talented Etceteras. The agency was famous for its effective campaigns. Always striking and if possible with a good dose of humor. This resulted in various prizes including various ADCN lamps, multiple Cannes Lion Awards but also many Gouden Loeki nominations. I made that work for brands such as Gouden Gids, Praxis, Bol.com, Ditzo, T-Mobile, Lidl and Centraal Beheer. IN 2012 we were chosen as the agency of the year. In early 2019, ETCETERA merged with DDB and Databay.